SUB (Sarah Ulmer Brand) is a new brand for 2006, supported and distributed by the Avanti Bicycle Co. SUB has basically replaced all of Avanti's women's specific bikes. Designed by Sarah Ulmer, world individual pursuit champion, they are spec'd by and for women and this results in bikes that fits and suits women like no other range.
jeremyb wrote:Stun wrote:It's a shame they haven't gone the whole hog and put forward a full Durace bike...
Most women are more interested in performance than labels on their parts, plus if they stick with ultegra they can buy more jewellery and makeup
Stun wrote:I know plenty of women who are interested in labels!
Just watching the female reps at work fussing over some Trelise Cooper outfit is proof of this
Sarah Ulmer rode to the top level and used Durace.
But her signature bikes don't.
It's a shame.
MotoBouy wrote:so is it now not cool for guys to ride avanti blades? which im assuming are to be all relabled too?
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