Velocipedestrian wrote:AgrAde wrote:Yeah. Investors pulled out cos of the whole covid thing. Shame I reckon, I wouldn't have bought one myself but I did like it, and it definitely had benefits that others would gel with enough to buy.
Enough to buy at twice the price of Fox / RS? I understand there are compromises with telescoping forks, but that price jump was big.
A factory 36 is $2k RRP, and with, for example, a Smashpot coil conversion it's almost $3k. that's the sort of buyer that I think Trust were aiming at with their $3k RRP.
Dougal wrote:AgrAde wrote:Yeah. Investors pulled out cos of the whole covid thing. Shame I reckon, I wouldn't have bought one myself but I did like it, and it definitely had benefits that others would gel with enough to buy.
I don't think Wuhan Flu was the problem here. Selling just over 1000 forks total was the bigger deal. That's probably $1.5M total sales income.
Their tooling costs alone (two fork designs) possibly ate that. Let alone salaries, facilities, production costs, shipping, marketing etc etc.
If they'd been selling like hot cakes then the virus wouldn't have caused investors to pull the plug, of course. I would have loved to see how it would've played out in a good market. Probably still end in tears, but I would have liked for them to find their stride. I think a refined Message from what they learned from the Shout would have been really interesting.