The UCI Mountain Bike and Trials World Championships, held recently in Rotorua, had an economic impact of $33.5 million. Studies undertaken by Market Economics and Waiariki Institute of Technology show that the Championships generated $12.2m in direct new spend in Rotorua that would not have occurred otherwise. At a national level an additional $17.7m was attributed to the UCI MTB World Champs. Once the flow on effects are assessed total value added increases to $12.4m within the region while the contribution to GDP rises to $21.1m nationally.

The Waiariki Institute study estimated that visitors to the World Championships spend $2,712,533 per day in Rotorua and this did not include the spend by the competitors and those directly involved in the event.

“This is a great result” said event director, Arthur Klap. “The initial feasibility study, in 2001, estimated an economic impact around $9 million. It is a wonderful that the actual results have far exceeded this.”

Additional spend generated by the World Championships also sustained employment within the region and nationally. In total, the equivalent of 143 full time workers for a year was sustained by the direct spend in the Rotorua region. Nationally, the direct spend sustained the equivalent of 191 full time workers for a year. Once the flow on effects are accounted for this level of employment rose to the equivalent of 219 fulltime workers for a year in the region and 340 nationally.

Klap was delighted to learn that Rotorua benefited to such an extent and that there is likely to be a long term benefit from the event.

“More importantly, there was a great atmosphere throughout the week and Rotorua was able to promote itself on the world stage as a premiere mountain biking destination. This will drive future tourist dollars to the region.” Klap added.

An international television audience of 35.2 million viewed the more than 40 hours of world wide broadcast. In addition, a number of international mountain bike and cycling magazines have, on average, allocated 4 to 10 pages to the Rotorua event. These have included not just the race coverage but also articles and photos on Rotorua and the Whakarewarewa forest.

The New Zealand Community Trust sponsored UCI Mountain Bike & Trials World Championships attracted 40,000 spectators over the six days, 538 riders from 36 countries and 1,818 accredited visitors, including 246 media.

w00t

I was one of the accredited

sweet.... bring more World Champs events to NZ

w00t

Pie graph of the spending!!
Bikes - $4m
Bike Accesssories $5m
food - $3m
Accommodation - $8m
Miscellanous - $2m
Alcohol and party supplies - $10.5m

lubie wrote: Pie graph of the spending!!
Alcohol and party supplies - $10.5m

Muahahaha

I wonder how much the cold and flu companies made from the infamous worlds flu that everyone seemed to get?

Awesome figures. Awesome event.



Anyone know the total 'investment' to generate this income? Be very interesting to see what the ROI is on such an event both regionally and nationally.



Whoops

faceplant wrote: I wonder how much the cold and flu companies made from the infamous worlds flu that everyone seemed to get?

Not everyone, I didn't get the flu at all.

Our SRAM tent had a big arse rocket heater that fried all flu germs on sight

Chickenman

I must have missed the 1.2 million dollars worth of magaphone sales...


Which was only just eclipsed by the 1.4 million spent on ear plugs.

Chickenman wrote:

faceplant wrote: I wonder how much the cold and flu companies made from the infamous worlds flu that everyone seemed to get?

Not everyone, I didn't get the flu at all.

Our SRAM tent had a big arse rocket heater that fried all flu germs on sight

Chickenman

must of only worked if you lived in there

Melissa_Theuriau wrote:An international television audience of 35.2 million viewed the more than 40 hours of world wide broadcast.

I'm sorry, WHAT! And we got to see a stinking 4 hrs on TV3???

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Otherwise it's great to see that a minority sport pulled in so much money for our economy. Well done the organisers, participant's and others involved

This is very cool!

The NZ MTB scene done good...

Oli wrote: This is very cool!

The NZ MTB scene done good...

Thing is, everyone knew it could be done, it just took a bunch of GC's like Mr Donaldson and co. to pull it off.

Big ups to them

faceplant wrote: I wonder how much the cold and flu companies made from the infamous worlds flu that everyone seemed to get?

The worlds flu was only for those that didn't drink and ride enough