Joined: May 02, 2008 Posts: 359 Location: On the western front
Posted: Tue 13th May 7:03pm Post subject:
Hit by a car, wearing a helmet, without which would have been nasty. You can show all the stats you want, but there are so many people with stories like this (me included) that I will continue to always wear a helmet and encourage others to do so.
I'll happily donate helmets to the cause. An advertising campaign that was gory would be great too. A guy I work with has a flip book of photos of actual results of non helmet wearing cycle accidents he has collected from trauma and ambo workers around nz and the world. He shows it to kids we see not riding helmets, and to the parents who are sometimes with their kids. Gets the message across pretty well.
For those who dont think gory ads work: look at the recent alcohol ads that have come out (kid swung into cupboard, woman getting raped, guy getting beaten up). Since these ads have come on and replaced the old "daggy dad dancing" ads, numbers of calls to the alcohol help line have jumped around 80%. Incredible.
Joined: Dec 25, 2001 Posts: 17,615 Location: Showing my tan lines
Posted: Tue 13th May 7:08pm Post subject:
tyred wrote:
For those who dont think gory ads work: look at the recent alcohol ads that have come out (kid swung into cupboard, woman getting raped, guy getting beaten up). Since these ads have come on and replaced the old "daggy dad dancing" ads, numbers of calls to the alcohol help line have jumped around 80%. Incredible.
Also cos of the kid getting swung into the cupboard ad, laughing is up 40% as well
Hit by a car, wearing a helmet, without which would have been nasty. You can show all the stats you want, but there are so many people with stories like this (me included) that I will continue to always wear a helmet and encourage others to do so.
I'll happily donate helmets to the cause. An advertising campaign that was gory would be great too. A guy I work with has a flip book of photos of actual results of non helmet wearing cycle accidents he has collected from trauma and ambo workers around nz and the world. He shows it to kids we see not riding helmets, and to the parents who are sometimes with their kids. Gets the message across pretty well.
For those who dont think gory ads work: look at the recent alcohol ads that have come out (kid swung into cupboard, woman getting raped, guy getting beaten up). Since these ads have come on and replaced the old "daggy dad dancing" ads, numbers of calls to the alcohol help line have jumped around 80%. Incredible.
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