FLATULENTFRIEND wrote:great uncle bulgaria wrote:interesting isn't it.
seems a discount just gives the feel-good factor.
many a canny retailer will crank all prices up and then "discount" all prices to make customers feel special and want to come back.
(I have no idea if this applies to basic bikes or not)
on a large scale this is what the likes of Briscoes and Kathmandu do - have a "sale" on a regular basis - seems to fool punters
as you allude, addng value in other ways sure is really important - the "good guy/gal" thing . . .
My LBS – the owner doesn’t discount or have sales – ever. If I buy something he just knocks some $ of whatever it is because I’m a loyal customer He does this with other regulars too.
fyi, knocking some $ off is a discount