Howdy Everyone, as a follow up to the History of Vorb I posted last week I thought some of you may be interested in who"s visiting Vorb these days and how much traffic to the site has grown over the years.
Vorb has subscribed to Nielsen//Netratings since October 2004 which is the industry standard for measuring website traffic. Every time a page loads on Vorb it is counted and audited by Nielsen//Netratings who make sure it"s a real live human rather than an automated bot (as I type this there are 291 humans and 755 automated bots viewing Vorb right now.)
Nielsen//Netratings also has a demographic service where slightly over 52,000 New Zealand internet users are tracked (with their consent of course) and their demographics are used to build up a profile of who is visiting what sites. This all happens in real time and it enables us to get a picture of who is visiting Vorb over any one period.
So, after getting the stats geeking out of the way here is how it went down over June 2008:
| Metric | Nielsen//Netratings | Google Analytics | | Unique Browsers: | 73,617 | 88,348 | | Average Unique Daily Browsers: | 3,951 | 4,580 |
| Page Impressions: | 1,351,231 | 1,455,997 | | Total Sessions: | 167,069 | 200,023 |
Unique Browsers is the closest measure we can get to different people – one person viewing a website on one computer = one unique browser. However one person viewing a website on two computers = two unique browsers, while two people viewing a website on one computer = one unique browser. Studies have shown that unique browsers represent different people to about 95% accuracy. Page Impressions are the number of pages viewed and Total Sessions is the total number of visits to the site – crikey.
Who visits Vorb
So using the Nielsen//Netratings demographic service we get the following break down for the Vorbii over June 2008:
Gender
50% Male
50% Female
Age
Under 20 – 7.5%
20-29 – 21.3%
30-39 – 31.0%
40-49 – 22.5%
50-59 – 12.9%
60+ - 4.8%
Occupation
The top 3 occupations are:
1.) Professional or Senior Government Official - 15.3%
2.) Technical or Skilled Worker (IT geeks) – 14.1%
3.) Business Manager or Executive – 14.0%
Place of Residence
Northland Region – 1.2%
Auckland Region – 27.6%
Waikato Region – 6.1%
Bay of Plenty Region – 5.8%
Gisborne Region – 0.5%
Hawke"s Bay Region – 2.1%
Taranaki Region – 1.9%
Manawatu-Wanganui Region – 2.2%
Wellington Region – 21.4%
Nelson/ Marlborough Region – 4.0%
West Coast Region – 0.5%
Canterbury Region – 17.6%
Otago Region – 3.5%
Southland Region – 1.2%
Outside of New Zealand – 4.6%
Which is all fairly meaningless – but I can tell you the top 5 over-represented regions:
1.) Nelson – 84% over-represented
2.) Canterbury – 62% over-represented
3.) Bay of Plenty – 40% over-represented
4.) Wellington – 38% over-represented
5.) Taranaki – 30% over-represented
(Northland and Manawatu-Wanganui are the most under-represented in case you"re wondering.)
So there we have it – the Vorbii are a lot older than you probably thought, in fact right now you"re probably going “WTF!!?!? lol pixplzthxbye” or words to that effect. Most people see the Vorbii as being substantially younger because of the large amount of content that appears from groms about their backyard hucks etc.
This is how it works – of the 73,617 people who visited Vorb last month only 2,122 actually posted on Vorb and un-surprisingly the younger a user is the more likely they are to post up comments/ photos/ videos etc. I should also note that young folk are less likely to fill in demographic surveys and thus get tracked 
To round off this frenzy of stats geeking here"s two graphs. The first one shows the number of unique browsers per month to Vorb from October 2004 to June 2008 at 4 month intervals (from Nielsen//Netratings). The second shows the ratio of overseas visitors from different countries to Vorb (from Google Analytics). |
