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Vorb is New Zealand's most popular cycling website, one of the top ten most popular sports websites in New Zealand, and winner of the "Best Sports & Recreation Website" at the 2007 and 2008 Netguide People's Choice Awards.
Over July 2008 75,825 unique browsers (different people) visited Vorb viewing 1,394,884 pages. These stats are from Nielsen//Netratings, to view more detailed statistics [click here].
Below are a number of advertising options to help you tap into Vorb's audience of enthusiastic outdoorsy young adults. |
All advertising enquiries should be directed to Gary Hogg:
Phone : +64 3 353 4190
Fax : +64 3 353 4193
Email : gary[at]id.co.nz
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The Vorb Supporter Plans are open to cycling/ outdoors businesses. They allow you to recognise and support Vorb as the leading New Zealand cycling website while promoting your brand, products and services to its wide audience. Plans start from $200+GST per month - current Supporter Plans are delivering an average equivalent Cost Per Click rate of $0.14 this month.
[more info]
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The Vorb Supporter programme are designed to allow you to pro-actively promote your event to Vorb wide audience. Plans start from $200+GST per event and include listing in the "Featured Events" section of the Vorb Homepage.
[more info]
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Banner advertising is the most popular way of reaching a broad audience on the internet. It can be used to promote sales or special deals, raise brand awareness, promote new products, or creatively communicate your message. Banner advertising on Vorb is sold using the industry standard of CPM (cost per thousand banner impressions). The current CPM rate on Vorb is $20+GST for all banner formats.
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The Vorb Newsletter goes out to 8,560 recipients every Thursday packed full of cycling news. Advertising in the Newsletter can be used for time critical promotions such as weekend sales, upcoming events, or one-off deals. All Newsletter pricing starts from $200+GST per newsletter and includes article placement on the Vorb homepage (for approximately 2 weeks).
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If you are on a tight budget or want to manage your own ads you can use Google Adwords to target your text and banner advertising. Google Adword units appear on most pages on Vorb as text and banner advertising. To get your Google ads on Vorb go to www.google.com/adwords and select www.vorb.org.nz as a Placement. Keep in mind that Vorb Supporter Plans are currently returning a CPC of $0.14 so in many cases it may be cheaper in the long run to become a Vorb Supporter.
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Vorb is a member of the ID Network which is New Zealand's largest independent online network and reaches a monthly audience of over 700,000 unique browsers. If you want to get you message out to a broader audience talk to Gary Hogg on +64 3 353 4190.
[more info]
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The following button/banner sizes are available on Vorb. The CPM pricing is the cost for the button/banner to appear 1,000 times on Vorb.
Big Top Banner - 760x120 pixels - $20+GST CPM
Skysparcer - 160x600 pixels - $20+GST CPM
Island - 300x250 pixels - $20+GST CPM
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